Smart fields in text blasts are here!

The most effective messages your organization sends aren't the ones that go to everyone; they're the ones that feel like they were written specifically for each of your supporters. We’re excited to share two updates that will make crafting that outreach easier for your team.

Smart fields in text blasts

You can now personalize your text messages with supporter data: first name, donation history, membership status, recruiter code, and more. A new editor replaces the text area, so smart fields are easy to insert as you compose.

Suggested next donation

A new smart field calculates a personalised ask amount for each recipient based on their last donation. Available in text and email blasts, it will automatically populate 1.25x their last gift. If you use it in email, it will hyperlink to the donation page with a prepopulated donation amount. In text messages, you’ll find a second smart field to include the corresponding URL.